Peyton Kelly: Manager / Beertender in Laguna Beach, CA

• Implemented a professional ability in developing rapport, engaging in conflict resolution and interpersonal communication to ensure a constant state of time-efficient workflow. • Execute all tasting room operations, daily procedures, and activities through developed processes and systems. • Provide excellent customer service to guests and extensive knowledge of beers, resulting in increased revenue.

• Lead all operations and daily activities of as startup disinfection and chemical company with emphasis on sales, marketing, and advertising. • Drove sales through existing relationships, SEO, Google ads, cold calls, and direct engagement with businesses and residents. • Expanded on relationship with Decon 7, our partner chemical company, to drive further opportunities and sales.

• Trained and effectively heightened the productivity of new employees, utilizing communication and knowledge of SOPs to guarantee best practices. • Effectively ran all aspects of the restaurant and bar. Organized parties, events, specials, and all their respective promotions. • Managed inventories and purchasing of food and alcohol. • Scouted, booked, and managed the restaurant's entertainment. Oversaw entertainment calendar, budget, and band payments.

• Secured new clients, managed existing and past client relationships to drive business growth. • Distilled and prioritized the principal's wide-ranging business goals into manageable milestones so the company could maintain sustainable development. • Directed production of all photo and video shoots including budget, crew, locations, and talent. • Conceived concepts and executed the vision for photo and video projects.

• Developed marketing through social media channels, websites, events, and the community for Memphis Café, Memphis at the Santora, Detroit Bar, Tin Lizzie Saloon, and Memphis Catering & Events. • Conceptualized and created online marketing campaigns for Facebook, LinkedIn, and Google. • Managed a number of individuals of differing backgrounds; fostered a team-oriented environment serving to increase employee retention and satisfaction.