Rachael Laurila: Account Executive in Ventura, California
Rachael Laurila
Account Executive
Ventura | United States
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Work experience
Kontoor Brands
Account Executive | 03/2022 - Current
Lee and Wrangler Account Executive lead, with a primary focus on managing our
Premium product offering.
• Eclectic account base including Nordstrom, Gilt, Rent the Runway, Buckle, Tillys, and Pacsun.
• Engage in buying meetings with Merchandise teams to solidify seasonal offerings for account base
• Maintain proven results while working in an ever-expanding and changing environment
• Attend/Execute fashion tradeshows and markets including Coterie, Brand Assembly
and Dallas Market
Levi Strauss
Account Executive | 08/2015 - 10/2020
Account Executive for Aritzia, Tilly's, Pacsun, Stitch Fix, Pendleton Woolen Mills
Amour Vert and 50+ Independent Boutiques
• Supervise/mentor Account Associate with account base of 200+ Boutiques
• Achieve sales goals in line with or above Annual Financial Plan
• Multi-gender product management for Premium and Mainline assortments with an emphasis on quality and sustainability
• Attend major fashion tradeshows including Liberty and Capsule
• Manage day to day functions of a regional showroom along with seasonal sample management of multi-gender product assortments
Ted Baker London
Wholesale Account Manager | 08/2013 - 08/2015
Account Lead for Nordstrom (Direct, Bridal and Swim), Amazon, Zappos and 100+
Independent Boutiques
• Maximized sales growth through product assortment management, customer support strategies and thinking outside of the box when necessary
• Attended and assisted in planning of major fashion tradeshows including ENK,
COTERIE and SwimShow Miami
• Organized and executed Product Knowledge seminars on a national level
• Sample and showroom coordination
Education history
WOODBURY UNIVERSITY
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