Renee Coloman: Marketing Director in garden grove, CA
Renee Coloman
Marketing Director
garden grove | United States
Skills
No information
Interests
Competitive softball
Professional golf
classic cars . . . ultimate goal-possession: 1955 ford thunderbird – also driven and owned by frank sinatra and marilyn monroe
flat bottom speed boats
pugs and pug life
Industries
Lifestyle
Summary
Activity
Projects
No information
Work experience
Home Franchise Concepts, Inc.
Marketing Director | 06/2006 - Current
Construct consumer and B2B marketing plans, brand positioning, key messaging, corporate communications, promotional calendars, and collateral for HFC’s two brands, Budget Blinds and Tailored Living; contributing to overall sales growth from $250 million to $350 million
Direct internal teams, agency and vendor partners on execution of all traditional and digital marketing initiatives to capture segmented target audiences
Manage complex marketing budgets of $13+ million while reducing overall CPL and increasing ROI as much as 25% YOY
Cultivate key account partnerships to drive additional revenue streams and sales growth of 8-10%
Direct and manage local programs for brand franchise owners resulting in YOY increases in Million Dollar Club awards
Build and present monthly, quarterly and annual marketing communications and system-wide reports to shareholders, executive teams, manufacturing partners, and to over 1,200 franchise owners, including at our brand national conventions
MPA Media
Marketing Coodinator | 11/2003 - 01/2006
Collaborated with sales team to increase ad placement and revenue in all three alternative health publications owned and managed by MPA Media: Dynamic Chiropractic, Massage Today, and Acupuncture Today
Developed and coordinated promotions to generate “quick sales” of remnant ad space
Worked with local businesses to recommend, build and implement marketing plans
Wrote creative briefs to help direct the internal graphic design team
Coordinated trade show attendance and managed booth displays
Black Angus Restaurants
Bartender/Foodserver | 09/2000 - 12/2003
Multi-tasked and prioritized to fulfill a vast selection of drink and food orders for bar patrons and restaurant servers while ensuring excellent service and accurate monetary exchange
Executed on promotions and upsells to help increase overall store revenues
Contributed to overall positive culture and helped generate repeat business and customer loyalty
Education history
California State University
B.A. | 1993 - 1998
Connections
Companies (0)
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