Renee Coloman: Marketing Director in garden grove, CA

Construct consumer and B2B marketing plans, brand positioning, key messaging, corporate communications, promotional calendars, and collateral for HFC’s two brands, Budget Blinds and Tailored Living; contributing to overall sales growth from $250 million to $350 million Direct internal teams, agency and vendor partners on execution of all traditional and digital marketing initiatives to capture segmented target audiences Manage complex marketing budgets of $13+ million while reducing overall CPL and increasing ROI as much as 25% YOY Cultivate key account partnerships to drive additional revenue streams and sales growth of 8-10% Direct and manage local programs for brand franchise owners resulting in YOY increases in Million Dollar Club awards Build and present monthly, quarterly and annual marketing communications and system-wide reports to shareholders, executive teams, manufacturing partners, and to over 1,200 franchise owners, including at our brand national conventions

Collaborated with sales team to increase ad placement and revenue in all three alternative health publications owned and managed by MPA Media: Dynamic Chiropractic, Massage Today, and Acupuncture Today Developed and coordinated promotions to generate “quick sales” of remnant ad space Worked with local businesses to recommend, build and implement marketing plans Wrote creative briefs to help direct the internal graphic design team Coordinated trade show attendance and managed booth displays

Multi-tasked and prioritized to fulfill a vast selection of drink and food orders for bar patrons and restaurant servers while ensuring excellent service and accurate monetary exchange Executed on promotions and upsells to help increase overall store revenues Contributed to overall positive culture and helped generate repeat business and customer loyalty