Ted Bramble: Executive Director, Marketing US Networks in Long Beach, CA

• Executive Director, US Marketing for Sony Movie Channel, Cine Sony Television and the new classic movie channel, getTV • Responsibilities include marketing strategy and execution, network brand, team oversight, guiding the strategic and creative initiatives that drive the expansion and growth of the networks • Developed consumer marketing materials, creative, digital products and services, tools and information including advertising materials, promotions, sales and pitch decks, internal presentations, and sell sheets • Experiential marketing efforts including exhibitions and consumer events • Developed and overseeing the Cine Sony Television and getTV brand and brand communication guidelines

• Principal network brand strategy and execution for the PlayStation®Gamer Channel ("Powers"), a new original streaming network on the PS4 • Global marketing creative and brand liaison between Los Angeles, San Francisco, the EU and Tokyo • Providing marketing creative strategy and execution, brand direction, UX and digital distribution services for the Sony global electronic brands, primarily the PlayStation®4 • Created and supervised a creative strategy and brand team, servicing global divisions for new territory expansion, product launches, photo and commercial production, marketing campaigns, web, events and branded entertainment • E-commerce UX and UI for the PlayStation®4 and PlayStation®Store digital platforms; embedded with business development to pitch and align 3rd party brands to the PS4 demo and distribution means

• Winner: 2011 Ex Award for Best Live & Digital Event; Cisco GSX • Winner: 2011 Event Design Magazine, Best Online and Virtual Environment; Cisco GSX • Lead strategist and creative execution for a 10M multi-disciplined virtual engagement for a Fortune 10 company • In charge of developing casual games; awards and strategy for user engagement; writing and directing a 22-minute branded entertainment film; devising and managing the content for a role playing video game and overseeing all interactive engagements • Increased metrics of the previous two years combined by 156% by implementing research and UX best practices methodology

Helped launch the new network via marketing initiatives and tactics including: digital, brand, user generated content, on-air digital show extensions, and leveraging and rewarding the online community.

• Emmy winner for an alternate reality game for LOST—creator and strategist • Emmy nominated for writing, producing, and directing webisodes for LOST • Emmy nominated for Dancing with the Stars online presence • Envisioned and implemented the look, feel, content, and strategy of ABC.com, the #1 online broadcast website-- increasing profitability year over year • Wrote, produced and directed 4 Disney’s Prep and Landing webisode shorts • Developed casual games, oversaw game developers and content management systems related to points, badges, and overall gamification • Collaborated directly with show executives, video teams, entertainment marketing, and ad sales groups to drive awareness, tune-in, and sponsorship of network programming across all digital media platforms, supporting more than 30 primetime and 3 event shows, including the Academy Awards • Strategized on revenue generation with other online units within ABC-Disney Media Networks: ABC Family, ABC News, and Disney Channel • Cr

Brand Strategy and Execution: Walmart, Timberland, Spyder, Mattel, Disney, Nike, Cisco, Activision, and the U.S. Army • Co-founded branding and marketing company targeted to entertainment studios, advertising agencies, game companies, and design firms. Sold company in 2007. • Five reports, plus business development and freelance teams • Led all creative direction, production pipeline supervision and implementation of multi-media advertising and marketing strategies • Identified market trends and consulted clients on new product ideas and ancillary services • Generated 40% of revenue through repeat business and increased sales to existing clients

Supervised the building of theme parks in Europe and a park expansion in America, based on the 30-year-old brand of LEGO toys. Provided oversight for different divisions of the park including brand, the overall look and feel, vendor management, content and visual creation, and meeting production schedules.

Designs and concepts for the portfolio of Walt Disney World, including California Adventure, Epcot, Animal Kingdom, an East Coast Eco-Challenge park, and Show Quality Standards for in-park, in-field, immediate design.