Troels Egholm: Account and Operations Manager in San Diego, CA
Troels Egholm
Account and Operations Manager
San Diego | United States
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Summary
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Work experience
Over The Moon Advertising
Account and Operations Manager | 03/2018 - Current
Marketing strategy for integrated sales and advertising company.
• Design and implement client campaigns, including overall online presence, traditional media and social strategy.
• Agency specialized in business-facing marketing, with current running sale projects of $20+ millions
• Support CEO in driving new client acquisition and overall operations management of client portfolio.
• Working with clients from mid-size to Fortune 500 companies and with projects worth $50+ millions.
• Drive email strategy for clients in Lasso CRM; create emails, analyze data, track KPIs; produce and present client reporting.
• Partner with clients to create and re-design websites in Joomla and WordPress. Advise on best practices, content creation and design.
• Plan and organize all deliverables, including asset creation and media buying; create project timelines and track against milestones using Asana PMS.
Wealth Legacy Group, Inc.
Event Manager | 09/2017 - 03/2018
Event and communications strategy for wealth management company.
• Planned and executed events ranging from weekly networking opportunities to annual award ceremonies.
• Created integrated marketing strategies, leveraging social media, newsletters, Facebook ads.
• Developed relationships with volunteers, business leaders and politicians to drive brand and reputation.
Copenhagen Business School
Project Manager; Project Coordinator | 03/2013 - 08/2017
Program management and development for top-tier international university for business and management programs.
• Coordinated all aspects of elite academic program with competitive selection (highest entry requirements in Denmark) of 500+ student and an international study program (GLOBE), a tri-national partnership with Chinese University of Hong Kong and the University of North Carolina, of 54 students.
• Promoted from project coordinator based on mastery of administrative responsibilities for Director of Admissions, based on analyzing data from 7,000+ applicants.
• Adeptly managed the annual program budget of $600k, including vendor negotiations and forecasting.
• Collaborated daily across the university with academic and staff leadership, international partners and students.
• Worked with corporate partners in organizing events for 500+ people, including CEO of MNC.
Education history
Copenhagen Business School
Master of Science | 2009 - 2012
Copenhagen Business School
Bachelor of Science | 2006 - 2009
San Diego State University
MBA | 2010 - 2010
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