Ty Smith: Senior Marketing Manager in Dana Point, CA

I currently serve as the Brand Manager for SIMA, the trade organization for the surf industry. In this position I have been exposed to a wide variety of work responsibilities and the experience of working with almost every company in the surf industry. My duties at SIMA are: managing all membership inquiries, renewals & issues, creating and managing the SIMA.com website, creating and implementing marketing and creative campaigns for SIMA and our events, creating all motion graphics and videos for the SIMA image awards and other SIMA events, production manager at all SIMA events throughout the year, managing all member benefit partnerships which range from UPS to Staples to Shopify to Nationwide financial services & developing membership budgets. I also manage programs such as the Business Development Committee and the Membership Committee.

I served as the Creative Director / Owner of Digital Delux for 12 years. Our services ranged from website design and integration, turn key event production, graphic design, video production and motion graphics.  We have served as a one-stop shop for organizations such as SIMA (Surf Industry Manufactures Association), IASC (International Association of Skateboarding Companies) ISA (International Surfing Association), Surfrider Foundation and many other organizations as an agency of reference for new media projects.

I served as the Creative Director for Propaganda HQ, A leading youth culture/action sports marketing agency. Our focus was often to bridge the gap between endemic and non endemic brands in the Action Sports world.  Our clients ranged from Jeep to Dr. Pepper to Ball Park Franks and lots of others in between.  My daily duties ranged from developing websites to directing our creative team to generating new business to creating budgets to producing events such as the H2O winter classic (Surf/Snow event), North Shore Music Festival, Celebrity Surf Jam and Industry day at Mt High.  As a small agency we all wore many hats.