Christine Faulkner: Director in Los Angeles, CA

•Design all concepts, marketing ad campaigns, photo shoots, and graphics •Manage production processes on-site at dye houses, screen printers, and embroiderer •Calculate all costs, budgets, and mark-up goals per delivery

•Owned the product development and design process from concept through retail kickoffs on licensed soft goods; including apparel, accessories, footwear, and home de´cor across all MGA licensed brands; primarily LOL Surprise and Poopsie Slime Surprise •Managed over 250 global licensees’ softlines collections with over 4500 current skus submitted through MediaBox ensuring each product aligns with proprietary brand aesthetics and exceeds quality expectations •Developed design strategies with licensee partners/agents to ensure products were on brand as well as directed graphic design team on style guide trends and assets •Contributed to LOL Surprise’s 2018 $1 billion annual sales and to licensing’s $75 million royalty fees annual revenue •Directed product development team in ensuring all concepts’ comments and overlays were clear for global licensees to execute samples accurately and on brand •Partnered across all cross-functional teams to ensure products and packaging were executed on time, trend right, and received optimal sales floor space in retailers worldwide •Managed Associate PD managers to reach personal career goals and develop professional goals set by MGA

•Designed and developed all softlines categories for synergy franchises including animation and Disney Channel •Managed all processes, standards, and strategies to ensure products are elevated and met milestone deadlines •Created seasonal product vision boards to create a cohesive look across all categories including hardlines and home; as well as managed style guide designs per franchise •Led and inspired design team as well as cross-functional partners to exceed sales goals by delivering high-quality products with exceptional IMUs and increase overall operating income by 10% over previous year •Mentored Designers, Associate Designers, and freelance graphic designers to exceed Disney quality expecations through creating trend-right silhouettes, superb quality fabrics and trims, and innovative prints and patterns •Exceeded target sales projections with various skus currently staged for Spring Trans deliveries which are currently top sellers in respective categories

-Partnered with clients to launch denim brands ensuring strong identity through design, fit, sales, and marketing -Managed each project with superior communication between vendors, contractors, and clients -Designed collections with trend-right silhouettes, trims, stitching, pocket embroideries, and wash details within technical packages