Eddie Miyoshi: Apparel Executive with over 25 years experience architecting and developing profitable and sustainable business models for Streetwear and lifestyle brands. in Aliso Viejo, California
Eddie Miyoshi
Apparel Executive with over 25 years experience architecting and developing profitable and sustainable business models for Streetwear and lifestyle brands.
Aliso Viejo | US
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Work experience
Factory 344 LLC
Founder/Operator /International Sales and Marketing | 01/2020 - Current
Founder and Operator offering International Sales and Expansion services for small to midsize brands. Helping clients identify and expand their brands global and operational reach through management services, consultation, networking and agency sales. Offering 25+ years of experience and an international network of partners and resources. Industries include Mens and Women's Fashion Apparel, Streetwear and Footwear, Active Sportswear, Skateboarding apparel and hard goods, Surfing apparel and hard goods, Snow boarding apparel and hard goods, Outdoor apparel and hard goods. Client: Former, Rivvia, Wasted Talent, Aloha Collection, Thread Wallet, 1910
htttp://www.factory344.com
Kasa Maison
Co Founder/Partner | 01/2022 - Current
Former Merchandise, Rivvia Projects, Wasted Talent USA
CEO, and managing partner for 3 individual Men’s lifestyle/Sportswear start up apparel brands.
Responsible for all aspects of planning, launch, Investor fund raising, Operations, General management, P&L, Budget, Human Resources, and overall tasks associated with startup and operations.
30%-40% season over season growth resulting in a cumulative revenue of over 15 +Million the first 4 years of startup. Global expansion of brands into Europe, UK, Australia, Japan, Latin America, South Africa and Canada.
Kasa Maison provides a full service partnership for small to medium brands looking to leverage several decade of proven experience transitioning lifestyle to legacy. Kasa Maison shared services provides a 360 degree offering of Brand Management, Design, Production, Operations, Sales and marketing. Current brand portfolio include (Former, Rivvia Projects, Wasted Talent, Kelson, LDMA, GG Blue)
Rivvia Projects
General Manager/Co Founder | 01/2022 - 05/2025
Co founder and General manager, responsible for all aspects of startup and general management of a Surf/Golf lIfestyle brand with Athlete and influencer Julian Wilson.
FORMER
CEO/Partner | 03/2020 - 05/2025
Chief Executive Officer and Partner, Together with World renown Founding athletes Dane Reynolds, Craig Anderson and Austyn Gillette and a newly implemented executive team, drove a 200k annual apparel business into a 15+ Million dollar revenue stream with global expansion into Europe, UK, Japan, Australia, Canada, Latin America and South Africa.
HUF
Chief Executive Officer | 08/2018 - 01/2020
Chief Executive Officer, Providing strategy, guidance, P&L/ Budget management, executive leadership and overall oversight of all functions of the organization, for Huf Worldwide Apparel and Lakai Limited Footwear. Planning and execution of 60+ Million Wholesale/ DTC e-commerce growth initiatives with the reorganization of infrastructure and process towards profitability. Implementation of a digital first rebranding strategy, expanding broader audience appeal, segmentation planning, as well as better analytical decision-making capabilities, through operational, marketing, SEM, SMM and SEO strategies. Global expansion into the greater China Territory, providing a 5 year business plan and a network of China Joint Venture partners
Reporting to a Board of Management and CEO of Holding company.
https://www.sportswear-international.com/news/stories/Retail-Keith-Hufnagel-Huf-Our-customers-truly-make-us-who-we-are-15009
https://wwd.com/fashion-news/street-style/huf-worldwide-ceo-eddie-miyoshis-balancing-act-plans-for-huf-1202780246/
VOLCOM
Japan President/ Global Head of Culture | 07/2011 - 03/2018
President, General manager, and Representative Director reporting directly to Global CEO. Sent as an executive expat overseas to help stabilize and redirect a strategic plan of recovery and growth for a subsidiary with declining revenue and profitability. Responsible for the overall operations, Profit and Loss, strategic development, leadership, performance, and management of overseas subsidiary. Duties include planning, budgeting, brand building, sales analysis/execution and development, HR, and P&L.
VOLCOM
Senior Director of International Sales and Marketing | 07/2002 - 07/2011
Managing director reporting directly to President. Hired by the founder and executive team, as a managing director tasked to establish a Global Distribution Strategy and Network for Asia, Latin America and New emerging Territories. Responsible to Investigate, Develop, evaluate and manage International Distributors and partners. Duties include Sales, Marketing, Operations and Branding for Asia, Latin America and New emerging Territories for Volcom Clothing (Action Sports apparel manufacture).
International FYI Inc.
Div Manager/ Sr. Accounts Agent | 01/1997 - 01/2002
Action Sports Distribution and Branding Agency/Japan. Find and help existing and new Action sports brands establish branding and market opportunities with a network of overseas Japan entities. Additional responsibilities include research/individual marketing and logistical services between brands and overseas partners in Japan, managing and training a team of local agents, and providing on demand resources for partners. Brands worked with include Volcom, Dragon Optical, Joyride snowboards, Zoo York, Elwood/ Aesthetics Skateboards, FTC Skate, Think Skate, Other smaller new emerging surf/skate and snow brands.
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