Jake Smith: Marketing Manager - USA in Hermosa Beach, CA

• Develop go to market strategies in accordance with product calendar • Develop marketing calendar with daily, weekly, monthly and annual plans for social media and DTC email marketing • Create and write copy for all DTC email marketing efforts, social media posts, and digital ads • Manage all social media channels and develop new strategies to communicate brand stories • Manage all customer facing updates to HippyTree.com • Generate reporting on eCommerce, social media and email marketing performance • Lead communications with digital marketing agency • Create content for retail partners, influencers, industry websites and press releases