Kolton Freck: in Orange, CA

-Responsible for presenting weekly reports on new initiatives in digital marketing, CPM costs, CPC, conversions, KPI, etc. -Assessed costs, production capabilities, and economic value of five products in our Amazon catalog ($1.5M annual sales). -Lead the expansion of a new product line into a new category, leading to a 5% increase in annual revenue. -Was directly in charge of building Amazon Listings from start to finish. Working with the creative directors on branded listings and implementing brand DNA. -Advertising associate for AMS and implementing strategic plans of action to improve sell-through rate, impressions, and ACOS. -Versed in Zoho and other CRM software for organization, business developments, and team initiatives. -Lead expansions into other eCommerce platforms utilizing in-depth keyword research.