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Kris White: in San Diego, CA

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Kris White

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San Diego | United States
Skills

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Interests
-golf
-reading
-snowboarding
-guitar
-longboarding
-trail running
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Industries
Golf
Creative Agencies
Lifestyle
Music
Outdoor
Run
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image ResMed

ResMed

Senior Digital Marketing Specialist | 10/2018 - 06/2020

Led content strategy and digital marketing initiatives for a leading medical device/digital health company. ? Launched 130-page mobile-first consumer website. Drove 3 million visits in the first 4 months. ? Led social media strategy and execution. Increased followers 11% and social CTR 10% YOY. ? Launched online tools to engage consumers, generate leads (quizzes, tip sheets, store locators).
Image Ballast Point Brewing Co

Ballast Point Brewing Co

Brand Marketing & Communications Manager | 01/2017 - 09/2018

Led all digital content strategy and media relations for one of America's top-producing craft breweries. ? Led social strategy and execution. Increased followers 269% to 510k+ and impressions 608%. ? Built and led online campaigns. "Summer of Sculpin" contest reached 2.5M fans in 10 markets. ? Launched mobile-friendly e-newsletter to drive sales, web traffic. Increased readers 40% to 20k. ? Sole copywriter for website, email, product descriptions, and packaging.
Image Sixwasnine

Sixwasnine

Creative Director/Senior Copywriter | 06/2016 - 01/2017

Owned brand voice and tone, ensuring consistent communication across all touch points. Wrote all marketing/ad copy for luxury condos in San Diego, LA, and Seattle.
Image Greenhaus

Greenhaus

Senior Copywriter | 11/2014 - 06/2016

Established tone of voice, wrote all marketing/ad copy for housing developments from ranches to seasides.
Education history
Image San Diego State University

San Diego State University

Bachelor's of Arts | 2001 - 2005

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1501 Lincoln Blvd.#1014 Venice, CA. 90291