Sheree Ramey: Manager of Design Operations in Carlsbad, CA

- Managed all women’s product development - Developed and built women’s product development team from team of 1 to team of 7 within 1 year - Managed recruiting and interviewing of candidates - Managed all line list data - Negotiated costing with vendors - On boarded new vendor partnerships - Successfully resourced and migrated large volume driving business that improved overall margins and improved quality of product, mitigated risk while navigating through Covid supply chain restraints - Ability to remained poised amongst the fast growth environment - Identified opportunities for improvement and optimization, and created realistic implementation of strategy - Led with empathy, clear communication, and positivity - Served as a cross functional leader and point person for guidance and direction - Fostered people’s growth in both personal and professional development - Key partner in developing and launching of new franchises

•Creating all visual comments and sending to vendors •Actively suggestion fit revisions during fittings •Managing style info, costing and updating PO’s in Full Circle •Populating style information, costing, and lifecycle status in PLM •Generating TP’s and comments through PLM •Daily communication with vendors on development •Participating in line Reviews •Creating catalog pagination •Populating seasonal line plans

•Create Merchandise and Design Calendar •Build Seasonal Numeric Line Plans •Set Wholesale and Retail pricing to meet GP •Create Line Guides •Trim Design and development •Choose Color Palette and lay out graphics •Work with design team to accomplish seasonal direction •Market research

•Create Merchandise and Design Calendar – Maintain all target dates •Manage Merchandising & Development for all Sportswear and SMU projects •Research and Development Domestically & Internationally •Build Seasonal Line Plans based on sales and market trends •Provide Seasonal and SMU Catalog Pagination and Style Info to marketing; Coordinate Product line for Photo Shoots •Work in studio and on location with models for styling each season •Create merchandise assortments and color stories •Visit overseas factories to ensure samples and bulk production are being executed accurately; work to correct any issues •Evaluate all submits and samples from Vendor’s; provide visual and fit comments •Set Wholesale and Retail pricing to meet Gross Profit Margin •Negotiate costing and deliveries with Vendors •Prepare Product Lines for Tradeshows & Sales Meetings •Hold seasonal buy meetings with Sales & Management •Send PO’s for SMS and Bulk Production & meet target dates •Create Line Guides

•Analyze sales plan & build Seasonal Line Plans based on last year’s info, current trends and sales •Follow up with Design on all target dates to ensure trims, color palettes, fabrications, and layouts are sent to vendors •Coordinate Seasonal Catalogs; Prepare Product Line to shoot, Catalog layouts, product and lifestyle shot lists, style info & edits •Work in studio and on location with models for styling each season •Create merchandise assortments and color stories •Review Australia’s Women’s Line to select product for USA Market, and inject select designs to build the USA collection •Ensure that Design stays within style and sku count •Review TP’s and schedule handovers to Sourcing •Organize Design Reviews with M&D and upper management •Create Merchandise Guides with CAD’s and Style Details •Evaluate color, fabric, & layout submits from vendors •Work with Sourcing on costing to meet target GP •Visual comments on sample submits •Run system audit reports to make sure detail

•Responsible for Women’s Accessories, Printables, & Trims •Researching the market for future trends/inspiration •Negotiate with Vendors on Development and Costing •Work with design in fittings and on visuals •Presenting Line during Sales Meetings and Final Adoption •Tracking samples and maintaining deadlines •Catalog Info/Descriptions •Coordinate Photo Shoots, both in studio and location shoots •Create shot lists •Location scout with team •Boy’s Technical Designer/Department Coordinator •Scheduling fittings and creating fit lists for all categories •Reviewing Buy Logs and WIP reports •Manage incoming and outgoing sample flow •Creating Tracking logs for each season for all categories •Fitting garments on Fit Model and form •Commenting to vendors using PLM and Excel

•Responsible for all Fit comments •Weekly fittings with Design and Product Line Manager •Worked closely with the PLM to meet deadlines •Creating Spec Sheets and Grade Rules

•Monthly business analysis of sales and units •Merchandising and controlling product flow •Received and set up seasonal POP’s •Responsible for stores aesthetic and product assortment on floor •Team building and personal growth encouragement •Quarterly inventory and shrink control •Monthly review of employee performance versus goals •Manage, train, and hire employees