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stefanie daisey leonard: Director of Retail Communications & Operations in Huntington Beach, California

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stefanie daisey leonard

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Director of Retail Communications & Operations
Huntington Beach | United States
Skills
  • Marketing
  • General
  • Channel Management
  • Category Management
  • Business Operations and General Business
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Summary
Activity
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Work experience
Image Starch Creative Studios

Starch Creative Studios

Director of Retail Operations AND Communications | 06/2023 - 02/2024

Director of retail operations and communications in a full-service creative marketing agency *Developed a new retail store operations & advising client service offering for established and new brands. * Worked on a team with project managers to successfully open 6 retail stores *Partnered with different clients to engage strategies to successfully open and activate a retail store. * Created tools, programs and drafted policy & procedures to be customized for incoming clients.
Image Vans, a VF Company

Vans, a VF Company

Senior Manager Retail Operations Communications | 08/2017 - 08/2022

Senior Manager on the Retail Operations team responsible for all communication to Field Leadership and 500+ retail stores in USA, Canada & Mexico * Owned and maintained retail stores internal site and content within. * Created and managed the Retail Operations Calendar while driving accountability among the corporate partners for prompt directives & deadlines. * Organized and updated all standard retail operating policies & procedures. Communicated updates as needed. * Developed & provided proactive and informative communications across internal site to ensure clear and consistent engagement * Collaborate with Social Team to create content calendar for Instagram community (private group for retail employees) * Led Retail Communications team to create, implement and roll out new initiatives in technology and new programs * Created Seasonal Strategy & Seasonal Workbook to support the stores in running a successful back to school, holiday and spring season * Strong, versatile copywriting skills. Good organizational, planning, and coordination skills & strong
Image Vans a VF Company

Vans a VF Company

District Manager | 11/2000 - 08/2017

Accomplished and energetic District Manager with a solid history of achievement in multi-unit Management. Motivated leader with strong organizational and prioritization abilities. History of recruiting, training & developing managers into leaders. Achieved exceptional results year after year. * Coached & developed store leadership at all levels of store operations through store visits, one on-ones, and development plans. * Clear understanding of how to move capability and performance and a sense of urgency to do so. * Developed a team of store managers who achieved financial plans, elevated visual merchandising, exceeded sales goals, and excelled in achieving customer service objectives. * Senior district manager in an aspirational location adjacent to HQ office. * Responsible for training of new hire district managers, assimilation of team and continued support.
Education history
Image California State University

California State University

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1501 Lincoln Blvd.#1014 Venice, CA. 90291