stefanie daisey leonard: Director of Retail Communications & Operations in Huntington Beach, California
stefanie daisey leonard
Director of Retail Communications & Operations
Huntington Beach | United States
Skills
- Marketing
- General
- Channel Management
- Category Management
- Business Operations and General Business
Interests
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Industries
Lifestyle
Summary
Activity
Projects
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Work experience
Starch Creative Studios
Director of Retail Operations AND Communications | 06/2023 - 02/2024
Director of retail operations and communications in a full-service creative marketing agency
*Developed a new retail store operations & advising client service offering for established and new brands.
* Worked on a team with project managers to successfully open 6 retail stores
*Partnered with different clients to engage strategies to successfully open and activate a retail store.
* Created tools, programs and drafted policy & procedures to be customized for incoming clients.
Vans, a VF Company
Senior Manager Retail Operations Communications | 08/2017 - 08/2022
Senior Manager on the Retail Operations team responsible for all communication to Field Leadership and 500+ retail stores in USA, Canada & Mexico
* Owned and maintained retail stores internal site and content within.
* Created and managed the Retail Operations Calendar while driving accountability among the corporate partners for prompt
directives & deadlines.
* Organized and updated all standard retail operating policies & procedures. Communicated updates as needed.
* Developed & provided proactive and informative communications across internal site to ensure clear and consistent
engagement
* Collaborate with Social Team to create content calendar for Instagram community (private group for retail employees)
* Led Retail Communications team to create, implement and roll out new initiatives in technology and new programs
* Created Seasonal Strategy & Seasonal Workbook to support the stores in running a successful back to school, holiday and spring season
* Strong, versatile copywriting skills. Good organizational, planning, and coordination skills & strong
Vans a VF Company
District Manager | 11/2000 - 08/2017
Accomplished and energetic District Manager with a solid history of achievement in multi-unit Management.
Motivated leader with strong organizational and prioritization abilities. History of recruiting, training & developing managers
into leaders. Achieved exceptional results year after year.
* Coached & developed store leadership at all levels of store operations through store visits, one on-ones, and development
plans.
* Clear understanding of how to move capability and performance and a sense of urgency to do so.
* Developed a team of store managers who achieved financial plans, elevated visual merchandising, exceeded sales goals, and excelled in achieving customer service objectives.
* Senior district manager in an aspirational location adjacent to HQ office.
* Responsible for training of new hire district managers, assimilation of team and continued support.
Education history
California State University
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