Preston Sierra: CREATIVE DIRECTOR | DESIGNER | MARKETER | CONTENT CREATOR in Greater Seattle Area

• Creative direction towards top tier brand development • Numbers driven for analytical advancements in KPI, focusing and maintaining a net positive ROI • Creating digital assets with brands like VF Corp, North Face, VANS, Gucci, Ray-Ban Eyewear, Ring Security Cameras, Poler, Hurley, 2 Gingers Irish Whiskey Co, Karakorum Binding Company and many more. • Excellent storytelling skills, being communicative with stakeholders across multiple brands simultaneously. • Cross functional coordination with teams for Go To Market Strategy

• In collaboration with the UX & Design Teams, created front page composite imagery for the fast-paced flash sales eCommerce and digital market. • Top tier % of NPV events with fastest grossing sale history • Operated in the advancement of Sunglasses & Readers Composites • Created seasonal style guides and storyboards used for company wide deployment of Design Implementation, bridging the gap between Design and Merchandising teams. • Awarded highest growth in sales while maintaining deadline driven events with functionality and aesthetic requirements. • Designed thousands of front page editorial events in the span of three years.

Designed and manipulated graphic material to get ready for print use and implemented my knowledge of key base design programs to further help business implementation. We printed thousands of products that would see locally and worldwide.